British Buyers Drive Greek Luxury Property Demand Up 35% to €6.11 Billion
Demand for Greek luxury residential property reached €6.11 billion in H1 2026, a 35% year-on-year increase. British buyers are the primary driver, with their demand rising 60%.
Aggregate buyer demand for Greek luxury residential property reached €6.11 billion in the first half of 2026, marking a 35% increase year-on-year and surpassing the five-year trend by 19%. This expansion is significantly driven by buyers from the United Kingdom, whose demand surged by 60% compared to the previous year, according to a report by Greece Sotheby's International Realty.
The report identifies a notable rise in transactions from individuals relocating from the UK due to the abolition of the British non-dom tax regime. British nationals now constitute 53% of all non-domiciled resident transactions recorded by the firm, highlighting Greece as a key destination for wealth relocation.
Greece has become a primary beneficiary jurisdiction for this wealth movement, implementing a non-domiciled resident program. This program offers qualifying new tax residents a flat annual tax of €100,000 on foreign-source income for a 15-year period.
Savvas Savvaidis, President & CEO of Greece Sotheby's International Realty, stated that the emergence of the non-domiciled resident segment is a key structural development. He noted that this segment, which barely existed in their records before 2024, contributed nearly a third of their transaction volume in 2025. Savvaidis added that the Greek non-dom program is functioning as designed, attracting larger, more institutional, and committed buyers in 2026.