Broad Arrow Auctions Announces Second Zurich Collector Car Sale
Broad Arrow Auctions, a Hagerty company, returns to the Dolder Grand in Zurich this October with a catalog featuring rare collector vehicles.

Broad Arrow Auctions has scheduled its second auction at the Dolder Grand in Zurich, following a 2024 debut that generated 22 million Swiss francs in sales. The event will serve as the official auction partner for the Auto Zürich motor show.
This year’s catalog includes significant automotive assets, such as a 2009 Mercedes-Benz SLR McLaren Stirling Moss, estimated at 2.5 million to 3 million Swiss francs. Other items scheduled for sale include a 2023 BMW 3.0 CSL formerly owned by Formula 1 driver Nick Heidfeld and the promotional Pontiac Firebird Trans Am used in the television series Knight Rider, which was previously owned by David Hasselhoff.
Paul Gaucher, Head of Consignments in Switzerland, stated that the auction intends to cater to diverse budgets, spanning from historic Swiss-made Monteverdi vehicles to modern hypercars like the Ferrari LaFerrari. The event is positioned as a late-year anchor for the European collector car market.