Broad Arrow Auctions Las Vegas Sale Sets $92.8 Million Record
Broad Arrow Auctions’ second annual Las Vegas sale reached $92.8 million in total volume, setting a record for collector car auctions in the city as Ferrari models dominated the results.
Broad Arrow Auctions, a partner of the Concours at Wynn Las Vegas, generated $92.8 million in sales during its October 31 auction. With 64 of 84 lots sold, the event established a new record for the highest-grossing collector car auction ever held in Las Vegas, according to the firm.
The auction saw a 63 percent increase in registered bidders compared to the 2025 event, signaling heightened market activity. Broad Arrow reported that 35 percent of participants were first-time bidders with the auction house.
Ferrari supercars were the primary drivers of the day's total, accounting for multiple world records. A 1997 Ferrari F50 sold for $18.7 million, setting a new model record, while a 2025 Ferrari Daytona SP3 brought in $18.5 million. Other notable results included a 2015 McLaren P1 GTR, which achieved a world record price of $3.4 million, and a 2009 Mercedes-Benz SLR McLaren Roadster, which set a new record for its model at $747,500.
Broad Arrow Auctions, which is owned by Hagerty, plans to conclude its 2026 live auction calendar in Zurich next week.