Broad Arrow Auctions to Offer Ferrari F40 Competizione and Pagani Huayra R at Villa d’Este

Broad Arrow Auctions, a subsidiary of Hagerty, will host an auction during the Concorso d’Eleganza Villa d’Este on May 24–25, 2025. As the official auction partner for the event held at Lake Como, the company is curating a selection of more than 70 collector cars, ranging from pre-war classics to modern supercars.

The auction catalog is led by a 1989 Ferrari F40 “Competizione,” estimated at €2.3 million to €2.8 million. Originally a road-going model, the vehicle underwent a conversion to track-ready specifications and includes an extensive inventory of spare parts. Additionally, the auction features a 2022 Pagani Huayra R, one of only 30 units produced, with a valuation of €2.8 million to €3.2 million.

Joe Twyman, VP of Sales for Broad Arrow’s EMEA region, stated that the collection aims to honor the history of the automobile from 1933 to 2023. The event will also include a dedicated auction for BMW models, highlighting the partnership between the auction house and the manufacturer.