Broadridge Expands Digital Asset Platform for U.S. Wealth Management
Broadridge is expanding its digital asset platform to U.S. wealth management firms. The platform allows advisor-led and self-directed access to cryptocurrencies and tokenized assets alongside traditional investments.
New York – Broadridge Financial Solutions announced an expansion of its digital asset capabilities for U.S. wealth management firms. This move integrates cryptocurrencies and tokenized assets onto the company's unified platform, supporting both advisor-led and self-directed access.
The expansion enables wealth management firms to offer clients access to digital assets alongside traditional investment instruments within a single platform. The aim is to seamlessly incorporate these new asset classes into existing investment workflows, simplifying operations for both advisors and their clients.
The platform is designed to cater to the growing demand for alternative investments, such as cryptocurrencies and other tokenized assets, within the financial industry. This development seeks to streamline the management of complex and rapidly evolving digital markets.
Broadridge stated that this enhancement will help wealth management firms maintain competitiveness in the evolving financial landscape. The company has been a provider of technology solutions to the financial services sector for numerous years.
The firm anticipates that this expansion will strengthen its position in the digital asset market, building on its previous commitments and investments in this area.