Bruder Consulting suggests timeboxing for improved e-commerce productivity
At an e-commerce event, Bruder Consulting e.K. presented strategies for increased productivity and reduced stress. Key methods include timeboxing and clear prioritization, with a recommendation to handle emails at the end of the workday.
During an e-commerce event held in April 2025, Bruder Consulting e.K. outlined methods for online retailers to enhance productivity and mitigate stress. Lionel Bruder from the firm emphasized the significance of establishing clear routines, setting priorities, and structured time management.
The core focus was on the "timeboxing" technique, which involves allocating fixed time blocks within a calendar for specific tasks. This approach aims to foster deeper concentration, reduce multitasking, alleviate stress by pre-determining task focus, and ensure decisions are made in advance.
A key recommendation from Bruder Consulting is to commence the workday without immediately checking emails. This strategy is designed to prevent artificial urgency and avoid disruptions from external demands during the most productive hours. Instead, mornings should be dedicated to advancing one's business and strategic objectives.
Furthermore, the company highlighted the concept of "psychological offloading" of tasks. This involves systematically recording ideas and to-dos in separate tools, such as Trello or Asana, or even a personal messaging group, thereby freeing up mental bandwidth for focused work. The importance of concluding the workday with a clear distinction was also stressed as a factor in maintaining well-being.