BUBBA® and MLF Launch SCORETRACKER® LIVE for Consumers

BUBBA® and MLF Officially Launch SCORETRACKER® LIVE for Consumers

BUBBA®, the official scale partner of Major League Fishing (MLF), and MLF have officially launched SCORETRACKER® LIVE for consumers. This technology makes the real-time scoring used in professional fishing tournaments accessible to amateur anglers and competition organizers through the BUBBA® app.

SCORETRACKER® LIVE, first introduced at ICAST 2025 and extensively tested, is now integrated into the BUBBA® app. The platform allows organizers to create and manage events, competitors to track their standings in real-time, and fans to experience the competition from anywhere. The system supports various tournament formats, from traditional five-fish contests to catch-weigh-release events.

BUBBA® is also expanding its connected fishing ecosystem with new products, including the BUBBA Pro Series Smart Bump Board for fish length measurement and the BUBBA Tournament Weigh Station for professional weigh-ins. These additions aim to create an integrated solution covering the entire tournament fishing experience, from registration to live leaderboard updates.

The platform's official consumer debut will take place on July 14 during the ICAST Cup in Florida, where participating teams will be the first to use the system in a live competition. BUBBA® is part of the American Outdoor Brands group.