Bulleit Frontier Whiskey and Mike's Hot Honey Partner on Flavor Combinations

Bulleit Frontier Whiskey and Mike's Hot Honey have announced a new collaboration centered on combining their distinct flavor profiles. The partnership aims to merge sweet and heat, bringing together the whiskey brand's portfolio with the spicy honey product.

The collaboration is being marked by a national tour that will visit 22 events across 15 cities throughout the year. At these events, Bulleit '87 whiskey will be featured, served neat or on the rocks with Mike's Hot Honey drizzled on the rim. A mobile bar, dubbed the "Bulleit Rider," will also be present. Additionally, Bulleit Bourbon and Bulleit Rye will be incorporated into cocktails, utilizing Mike's Hot Honey as a key ingredient.

Beyond beverages, the partnership extends to food collaborations with various U.S. eateries, including Briscuits in Austin, Cafe du Monde in New Orleans, and Ggiata Delicatessen in Los Angeles, aiming to integrate the "drizzle + pour" concept into local culinary offerings.

"As a brand built on backing bold ideas and doing things differently, we're thrilled to partner with Mike's Hot Honey to create the ultimate flavor pairing," said Frank Dudley, Brand Director of American Whiskey at Diageo. "We're all about pushing the boundaries of flavor exploration, and Mike's Hot Honey shares the same philosophy of quality and flavor."

The Bulleit x Mike's Hot Honey collaboration is expected to be visible in bars, restaurants, and spirit retailers nationwide, appearing on drink menus and store shelves.