Business Wire Sets 2026 Pricing for Press Release Distribution
Press release distribution service Business Wire has published its 2026 starting price estimates. Costs for a 400-word release vary by distribution circuit, with national distribution starting at $940. Additional services like multimedia require a quote.
DISTRIBUTION: U.S. - Business Wire, a press release distribution service owned by Berkshire Hathaway, has released its estimated starting prices for 2026. According to the company's website, a 400-word press release for U.S. local distribution begins at $475. Regional distribution starts at $510, and national distribution is priced from $940.
These figures are starting estimates, and the final cost is determined by the distribution circuit's scope, the release's word count, and any included multimedia assets such as photos and videos. Business Wire does not publicly list rates for additional words or multimedia; these require a "Get a Quote" request.
The service also offers package pricing for companies sending multiple releases. Packages of five or eight releases include unlimited word counts. For instance, an eight-release national distribution package averages $737 per release, which is below the starting price for a single national release.
Each Business Wire release includes 400 words, unlimited hyperlinks, a color logo, formatting tools, analytics reports, and editorial review. Photos and videos are priced separately through the "Get a Quote" service.