By the Beach Suncare Expands Global Travel Retail Presence
The fragrance-focused SPF brand By the Beach Suncare is expanding its global distribution. New points of sale are being established on cruise lines and at airports.
By the Beach Suncare, a brand specializing in sun protection products with a focus on fragrance, announced an expansion of its global travel retail footprint on September 22, 2026.
The company is increasing its presence aboard Royal Caribbean, Oceania Cruises, and Celebrity Cruises. This move places its products directly within reach of travelers during their voyages.
In addition to cruise lines, By the Beach Suncare is also expanding its airport retail distribution. The brand's products will now be available at London Heathrow Airport and Hartsfield-Jackson Atlanta International Airport.
The expansion targets consumers in travel environments, leveraging the brand's emphasis on sensory experience alongside sun protection.