Bybit Launches New Global Brand Campaign "Make Your Move"

DUBAI, United Arab Emirates – September 24, 2026 – Cryptocurrency exchange Bybit announced today the launch of "Make Your Move," a new global brand campaign that signifies the company's evolution beyond crypto trading. The initiative positions Bybit as a "new financial platform."

The company now defines itself as a unified platform integrating cryptocurrencies with traditional financial assets such as stocks, gold, and foreign exchange. Bybit is also expanding its offerings to include payment, spending, and intelligent financial services, aiming to provide users with access to global financial opportunities through a single ecosystem.

Ben Zhou, Co-founder and CEO of Bybit, stated that the brand's evolution is necessary to reflect the company's current business scope. "Bybit has evolved significantly from our beginnings as a crypto derivatives trading exchange, and our brand needs to mirror the business we are building today," Zhou said. "Our goal is to consolidate more financial opportunities onto a single platform and make them more accessible to people worldwide."

The rebranding includes a new visual identity, featuring an updated logo where the orange "I" from the Bybit wordmark has been transformed into a standalone mark representing an individual and movement within the financial system. Bybit reports serving over 80 million registered users across 181 countries and regions, offering a wide array of traditional and crypto market assets, alongside services like BybitPay and BybitCard.

Technological advancements, including the introduction of Bybit AI, are also being integrated to enhance user experience and navigation within the platform's expanding product and service offerings. These strategic shifts aim to solidify Bybit's position in the global financial markets.