BYD Partners with Paris Saint-Germain Football Club

Automaker BYD has entered into a global strategic partnership with the Paris Saint-Germain (PSG) football club. The agreement will extend through June 2029.

Under the terms of the partnership, BYD will support the club's operations for the next three seasons through global communication campaigns and fan engagement initiatives. BYD and its premium brand Denza will provide support for the club's daily operations.

This latest sponsorship follows BYD's earlier strategic partnership with Manchester City Football Club, announced earlier this year. That collaboration involves providing vehicles and energy solutions to support the club's green operations and includes brand visibility on the team's training kits.

BYD stated that the partnership with PSG aligns with shared values of excellence and innovation. The collaboration aims to connect global brands and millions of fans to promote a more innovative and sustainable future through technology.