Byrna Technologies CEO Outlines First 100 Days Strategy
Conn Davis, the new CEO of Byrna Technologies, has released a letter to shareholders detailing actions taken during the company's first 100 days.
ANDOVER, Mass. – June 18, 2026 – Byrna Technologies Inc. (“Byrna”), a company specializing in the development, manufacture, and sale of innovative less-lethal personal security solutions, today issued a letter from Chief Executive Officer Conn Davis to shareholders.
The letter highlights strong demand for Byrna’s less-lethal personal safety solutions, with over 800,000 launchers now in customers’ hands. The company is targeting approximately 2,000 retail and dealer locations by year-end.
Davis stated that his first 100 days as CEO have reinforced his conviction in Byrna's potential to become a significantly larger personal safety company. His focus has been on resetting strategy, expanding marketing reach beyond traditional enthusiasts to a broader consumer base, and improving operational execution for more predictable growth.
The company aims to enhance customer understanding of its products and use cases through website content and purchasing experience. A "Find the Right Launcher" quiz tool launched in April has shown an increased conversion rate by guiding customers to appropriate products.