Byron Allen to Keynote DPAA Summit on Video's Role in Brand Storytelling
Allen Media Group founder Byron Allen will deliver the opening keynote at the DPAA Global Video Everywhere Summit in New York, discussing video's importance for brands connecting with consumers.
Byron Allen, founder, chairman, and CEO of Allen Media Group, is set to deliver the opening keynote conversation at the 14th annual DPAA Global Video Everywhere Summit on October 13th in New York. Allen will discuss the power of video as a primary storytelling tool for brands seeking to establish meaningful connections with consumers.
The DPAA Summit will highlight the growing presence and impact of digital screens and video in out-of-home advertising globally. The event aims to bring together media and marketing decision-makers to discuss the value of digital out-of-home advertising for brands under the theme "Real Connections."
This year's theme, "Real Connections," intentionally gathers influential voices from various sectors, including Allen, former White House Communications Director Anthony Scaramucci, and leading CMOs and agency executives. The summit seeks to foster discussions on how attention, influence, and trust are earned in today's media, culture, and business landscape.
"We are intentionally putting the people shaping media, culture and public conversation in the same room as the key decisionmakers across brands, commerce and investment," said DPAA President & CEO Barry Frey. Frey will moderate the keynote conversation with Allen, exploring the state and future of advertising and the significance of video in forging real connections between brands and consumers.