C4 Energy Launches Beer-Flavored Energy Drink
C4 Energy has introduced "All Hopped Up," an energy drink designed to mimic the taste of light beer without the alcohol. The product aims to capture consumers seeking non-alcoholic alternatives.
C4 Energy, part of Nutrabolt's performance brand portfolio, has launched "All Hopped Up," an energy drink inspired by the crisp taste of light beer with a hint of orange, but without any alcohol.
The new beverage targets consumers embracing "sober-curious" lifestyles and seeking alternatives to alcohol. "All Hopped Up" is positioned for occasions traditionally associated with beer consumption, such as sports tailgates and social gatherings. Each can provides 200mg of caffeine and vitamin B12, with zero sugar, zero fat, and no artificial colors.
"As more consumers embrace sober-curious lifestyles and seek non-alcoholic choices, they still want products that fit naturally into beer-led social occasions," said Emily Hoyle, SVP of Marketing at Nutrabolt. She stated the launch reflects C4's innovation in meeting evolving consumer needs and expanding beyond its traditional flavor profiles and usage occasions.
The "All Hopped Up" flavor is also being introduced on TikTok Shop, a move aimed at reaching younger consumers. C4 Energy plans to promote the drink through on-site activations at major U.S. college football game-day destinations this fall. The product is available in six-packs of 16oz cans.