Cann Launches Non-THC Beverage Line Amidst Shifting Hemp Laws

Cann, the Los Angeles-based brand known for its THC-infused social tonics, has launched its first line of non-THC beverages. The company reported nearly $40 million in revenue last year. The new 0MG (pronounced "OMG") line contains no THC, instead using functional ingredients such as magnesium, electrolytes, L-theanine, and passion flower to provide "mild, predictable effects."

The expansion comes in direct response to a federal spending bill passed by Congress that will effectively ban most hemp-derived THC products in the U.S. starting November. The legislation limits THC content to 0.4 milligrams per container and prohibits synthetic cannabinoids. Jake Bullock, Cann's co-founder and CEO, has been actively lobbying against the ban in Washington D.C. but views the new non-THC line as a crucial insurance policy.

"We created the microdose THC beverage category," Bullock stated. "We approached each of these the same way... selecting ingredients that we thought actually delivered." The 0MG drinks will be available in existing popular flavors like blood orange cardamom and lemon lavender. Direct-to-consumer sales have commenced, with a broader retail rollout planned for next month.

This functional beverage line also allows Cann to expand its distribution from over 30 states to all 50 within the U.S. This provides the company a foothold in markets with state-level THC bans and prepares it for eventual nationwide legalization of THC products. Cann is currently stocked in national chains including Target, Total Wine, and Sprouts.