Canon Publishes Guides on Market Trends and Printing Opportunities

Canon Deutschland has launched a new series of "THINK Guides" that delve into key industries and their evolution from a printing technology perspective. The series aims to help printing businesses identify new opportunities in a changing market landscape.

The guides offer analyses of the rapid transformation in retail, consumer psychology, and online purchasing habits, detailing how print can remain relevant in physical stores and advertising. They also examine the packaging market's dynamics from consumer, brand, and retail viewpoints, highlighting print's role in this growing segment. The evolving packaging sector in Europe is presented as increasingly dynamic due to various global influences.

Furthermore, the guides explore trends in the European creative markets, showing how print service providers can leverage this sector's potential. The construction industry's transformation driven by digitalization, legislative changes, and new technologies is also scrutinized, with a focus on how printing processes are redefined and offer new possibilities.

Finally, the "Think Décor" guide addresses trends in the interior design industry, illustrating how print can create bespoke customer experiences and capitalize on new market avenues, including emerging 3D printing applications. The series provides printing companies with insights to identify growth areas across diverse sectors.