Canon supports Rotaform in digital customer communication
Canon and Dutch Rotaform have deepened their collaboration to enhance Rotaform's digital customer communication services and ensure the company remains competitive in the transactional communication market.
Canon has strengthened the digital transformation journey of Dutch transactional communication provider Rotaform by providing technology and expertise. The collaboration aims to enhance Rotaform's ability to offer efficient and interactive communication services to its clients, in both print and digital formats.
With over 150 years of experience, Rotaform is the largest transactional communication provider in the Netherlands. The company has built a strong reputation and trust among its clients, who come from sectors including finance and telecommunications. Rotaform must continuously innovate to remain competitive in a rapidly changing market where customer experience is a key differentiator.
There is a shift from traditional large-volume processing towards increasing on-demand and digital solutions. Canon's technology, such as the Quadient Inspire platform, enables the consolidation of data from various sources and the production of efficient transactional messages. Additionally, Quadient Inspire Interactive empowers clients to modify their messages independently, accelerating changes and ensuring regulatory compliance.
Through this partnership, Rotaform's production capacity has been expanded with investments in Canon's professional inkjet printers, including the ColorStream, VarioStream, and VarioPrint series. These devices facilitate the production of high-quality printed customer communications. Canon's comprehensive ecosystem includes hardware, software, and services that support the company's digital transformation.