Canton Fair Launches International Medical Experience Program

The 140th Canton Fair, opening on October 15, is launching a new initiative called the Fair2Care International Medical Experience program. This program aims to provide international buyers with an immersive understanding of China's high-quality medical services through a dual model combining an on-site exhibition zone with off-site experiences.

The "International Medical Services" on-site exhibition area will be open from October 15 to 19. It is organized around four themes: Medical Excellence in the Greater Bay Area, Leading Specialties, Health and Wellness, and the Integrated Industry, Service, and Trade Chain. This zone showcases the strengths of Guangzhou's international healthcare sector.

Additionally, three selected off-site international medical experience channels are offered. These allow buyers to gain firsthand exposure to health management, advanced medical care, and wellness services based on Traditional Chinese Medicine. Participants are invited to pre-register and may receive Canton Fair souvenirs, enjoy Traditional Chinese Medicine tea tastings, and experience physiotherapy sessions. Participation in off-site experiences is limited and allocated on a first-come, first-served basis.