Cargill discusses sensory science in food solutions webinar
Cargill hosted a webinar exploring how sensory and consumer science can enhance food product development and maximize consumer purchase intent. The session detailed the company's approach and internal programs.
Global food corporation Cargill has released a recorded webinar focusing on the role of sensory and consumer science in developing food solutions for the European market. The session aimed to identify the key sensory characteristics that maximize consumer purchase intent during product development.
The webinar highlighted Cargill's proprietary "Cargill™ Heartbeats" program, which bridges science, consumer emotions, and preferences. This program combines product testing and insights with expert sensory evaluation to inform product creation.
Cargill emphasizes that taste remains a non-negotiable factor for consumers, whether they seek indulgent treats, cost-effective options, or healthier, sustainable choices. The sensory experience is central to their product development efforts.
Companies that missed the live event can now access the recording to learn about strategic developments in sensory science, new method and tool advancements, and gain deeper insights into Cargill's HEARTBEAT program.