Cargill report details evolving consumer health trends
Cargill has released its TrendTracker 2024 report, focusing on the "HEALTHY for me" macro trend. The report analyzes consumers' growing prioritization of health and holistic lifestyles.
Global agriculture and food company Cargill has published its TrendTracker 2024 report, highlighting the "HEALTHY for me" macro trend. The report details how consumers are increasingly making mindful decisions regarding their health and prioritizing holistic well-being.
The "HEALTHY for me" trend describes consumers' conscious spending of time and money to maintain good health as they age. According to the report, consumers are embracing holistic lifestyles, prioritizing a nourishing diet that promotes physical, emotional, and mental well-being. This macro trend encompasses four food and beverage trends: MINDFUL! Eating, SEEKING goodness, PLANTS & beyond, and EATING to age well.
Cargill's experts provide insights within the report on how the company's Food Solutions portfolio and expertise can assist food and beverage businesses in meeting these evolving consumer demands. This initial article in the "Co-Creating Growth" series delves into these trends and their application.
The publication is part of Cargill's effort to help its clients navigate a rapidly changing market landscape. The company aims to share its knowledge and resources to foster innovation and enable businesses to develop products that align with consumer health consciousness and wellness aspirations.