Carola Häggkvist appointed Synsam ambassador, launches own eyewear collection
Swedish artist Carola Häggkvist has been named a new ambassador for Synsam Group. Her own collection of sunglasses and eyeglasses will be launched exclusively at Synsam in early 2027.
Synsam Group today announced an exclusive collaboration with iconic artist Carola Häggkvist. Häggkvist will serve as a new ambassador for Synsam, and her own collection of sunglasses and eyeglasses is set to launch exclusively at Synsam stores in early 2027.
Häggkvist first achieved major breakthrough in the 1983 Melodifestivalen, Sweden's national selection for the Eurovision Song Contest. She has since become one of the Nordic region's most successful artists, with a career spanning over four decades.
The partnership is expected to enhance Synsam's market presence by leveraging Häggkvist's established recognition and appeal among consumers. The introduction of a signature collection aligns with Synsam's strategy to offer personalized and fashionable eyewear options.
Synsam Group operates as a leading optical retailer in the Nordic region, providing a comprehensive range of eyewear, contact lenses, and related services. The company aims to maintain its position at the forefront of product innovation and customer engagement.