Cascades appoints Martin Brisson as VP of Corporate Strategy and Investor Relations
Packaging firm Cascades has named Martin Brisson as its new Vice-President of Corporate Strategy and Investor Relations to oversee growth and financial communications.
Cascades Inc. (TSX: CAS) has appointed Martin Brisson to the position of Vice-President of Corporate Strategy and Investor Relations. Brisson brings more than two decades of professional experience to the firm, spanning business transformation, mergers and acquisitions, and procurement strategy.
In his new role, Brisson is tasked with spearheading the company’s strategic initiatives and managing relations with the investment community. Cascades CEO Hugues Simon stated that Brisson’s background in value creation will be utilized to support the company’s growth ambitions and clarify its market positioning.
Brisson joins the leadership team at a time when the packaging and hygiene company is navigating a fluctuating business landscape. With roughly 9,000 employees across North America, Cascades is looking to leverage Brisson’s expertise in translating complex organizational challenges into actionable growth plans.