Casino Guichard rolls out mobile delivery service for Franprix
Rebranded as Plesio, the Casino Group has launched a mobile application for its Franprix chain, promising grocery deliveries within 40 minutes.
Casino Group, which recently adopted the corporate identity Plesio, has launched a dedicated mobile application for its urban convenience chain, Franprix. The platform is designed to cater to city-based consumers by streamlining the grocery shopping experience through smartphone-based ordering.
The application integrates several functions, including a digital loyalty card, personalized promotional offers, and a geolocation service that connects users to their nearest store. A core feature of the service is the express delivery option, which guarantees the arrival of groceries and meal kits within 30 to 40 minutes in Paris and surrounding areas.
This move aligns with the broader retail sector's push toward digitalization as mobile-based consumption continues to rise. By providing an integrated digital ecosystem, the company is attempting to address the demand for immediacy in convenience shopping in highly competitive urban markets.