Casio Introduces G-SHOCK Brand Experiences on Roblox Platform

Casio Computer Co., Ltd. has announced plans to introduce new content on the Roblox platform as part of its VIRTUAL G-SHOCK project. Roblox, known for its immersive gaming and creation experiences, boasts over 150 million daily active users and significant popularity among younger demographics.

The company will offer virtual G-SHOCK watch items for avatars, allowing users to customize their in-game characters. The collection features 12 models in various colors, inspired by iconic G-SHOCK designs like the DW-5600 and GA-2100. Additionally, Casio is launching a skateboarding-themed obstacle course game titled "Challenge the Skate Obby: G-SHOCK," based on the popular "obby" format on Roblox.

A special launch event will run from July 15 to August 2, 2026. The virtual G-SHOCK watches will be available for purchase within the platform and will include special effects when worn in the "Challenge the Skate Obby: G-SHOCK" game.

The "Challenge the Skate Obby: G-SHOCK" game itself is designed to reflect the durability associated with G-SHOCK timepieces and street culture aesthetics. The game's obstacles are inspired by Casio G-SHOCK's real-world quality testing processes, offering players a challenging experience.