Casio Introduces G-SHOCK Brand Experiences on Roblox

Casio Computer Co., Ltd. announced on July 15, 2026, the launch of its VIRTUAL G-SHOCK project, bringing brand experiences to the immersive gaming platform Roblox. The project targets younger audiences, leveraging Roblox's popularity among a user base exceeding 150 million daily active users globally.

The company will offer twelve virtual G-SHOCK watches for avatars, inspired by the iconic DW-5600 and GA-2100 models. Each watch will be available in six color variations, allowing users to customize their avatars and express personal style within the virtual environment.

In addition to avatar items, Casio is introducing "Challenge the Skate Obby: G-SHOCK." This virtual world is an "obby," or obstacle course, themed around skateboarding and simulating durability tests reminiscent of G-SHOCK's product development. Players can repeatedly challenge the course.

The virtual G-SHOCK items and the "Challenge the Skate Obby: G-SHOCK" experience launched on July 15, with a special promotional period running until August 2. The virtual watches also unlock special effects within the game. Casio aims to extend its brand reach into the metaverse through these interactive digital initiatives.