Casio Releases Pink Moflin Smart Companion in U.S.

Casio America has introduced the first new color for its Moflin smart companion robot, the PE-M11PK model in pink. The new color is now available for purchase on Casio's U.S. website.

The pink Moflin is a response to consumer requests. Following Moflin's debut in Japan in 2024, a pink version was the most frequently requested product. Casio Japan launched the "Sakura Pink" color on September 4, 2026. Casio America states the soft pink hue was chosen to evoke feelings of comfort, warmth, and calm, reflecting the emotional support and companionship Moflin is designed to provide.

The pink Moflin retains the same personality capabilities as the original models. Its emotional algorithm can develop over 4 million unique personality combinations, shaped by how the owner pets, holds, and speaks to it. Over the first 50 days, Moflin learns to recognize its owner's voice, becomes more expressive, and begins to show affection.

Moflin is targeted at individuals who love pets but cannot own one due to various reasons, such as renters, frequent travelers, or those with pet allergies. Since its launch, Moflin has sold over 20,000 units in Japan. The pink Moflin is priced at $429.