Celine Opens Summer Pop-Up Store in Historic Shanghai District

Luxury fashion house Celine has opened a temporary pop-up store in Shanghai's historic Zhangyuan district, running from April 13 to May 10, 2026. The initiative brings a seaside summer holiday theme to the city, offering a contrast to the surrounding heritage architecture.

The store's exterior features a seascape façade with dune elements and two cabanas, one serving as an ice cream bar and the other as a simulated bike and surf shop. Inside, the space is designed to evoke classic beach houses blended with Parisian interiors. It displays Celine's summer collection for women's ready-to-wear, accessories, and a selection of menswear.

Further enhancing the customer experience, the pop-up includes a customization room, a photo booth, and private salons dedicated to jewelry and Haute Parfumerie. This immersive setup aims to provide an intimate and stylish environment that merges a relaxed summer vibe with the brand's established elegance.