CeraVe Study: Majority of Europeans Recognize Skin Protection Importance, Few Use Relevant Products
A new European study reveals that 81% of adults acknowledge the importance of skin protection beyond UV rays, yet only 22% use products aimed at strengthening the skin barrier.
CeraVe Study Highlights Gap in Skin Barrier Awareness and Action
A recent European study involving 6,000 adults across five countries indicates a significant disconnect between consumer awareness and the use of specific skincare products. While 81% of respondents recognize the necessity of skin protection extending beyond UV exposure, a mere 22% actively use products formulated to strengthen the skin barrier.
The research, presented at the European Academy of Dermatology and Venereology Congress in Vienna, found that 90% of Europeans are concerned about environmental factors impacting their skin. Almost half (47%) report increased skin sensitivity in the past five years, and 50% experience dryness linked to environmental conditions. Despite these concerns, only 10% implement additional skincare measures during periods of high air pollution.
The findings also suggest that complexity may be a barrier to consistent skincare routines, with 55% stating that ease of use is crucial for adherence. Dermatologist Dr. Andrew Park highlighted the need for clear guidance, noting that while awareness is key, trustworthy advice is paramount. He recommends CeraVe products due to their development with dermatologists and formulation with three essential ceramides to restore and maintain the skin barrier.
CeraVe emphasizes its commitment to safety and efficacy throughout product development. The company aims to make skin health information accessible and understandable, ensuring that scientific insights lead to effective skincare solutions and empower consumers to make informed decisions about their skin's well-being.