Changan Automobile Executive Discusses Avatta 9 Series Design
Changan Automobile's Vice President Mi Mengdong addressed the design of the Avatta 9 series, emphasizing its originality and the discussions it has generated.
Mi Mengdong, Vice President and General Counsel of Changan Automobile, has commented on the design of the company's new Avatta 9 series vehicles. Mengdong stated that discussions surrounding the design are valuable and indicate that the brand is prioritizing its unique expression rather than following conventional paths.
According to Mengdong, true distinctiveness comes not from repeating the same aesthetic, nor does preserving heritage mean simply scaling up previous models. He highlighted that the Avatta brand aims to establish its own design standards and high-end expression as China's automotive sector advances. The new 9 series seeks to blend the presence of a large, six-seater flagship with Avatta's signature elegance, while avoiding a bulky appearance.
Changan Automobile plans to showcase its new original design language at the upcoming Paris International Motor Show. The company emphasizes its commitment to global standards and meeting international aesthetic expectations, while also considering the needs of local users. This global presentation is part of Changan's strategy to elevate Chinese automotive brands on the world stage.
Mengdong concluded by stating that the company's pursuit of original design is ongoing and that Chinese brands' design expressions are continually evolving. He emphasized that while discussion and anticipation are important, ultimately, it is the products themselves that will speak to their value.