Chelsea FC and GAC Announce Global Automotive Partnership
Football club Chelsea FC has announced a global partnership with Chinese automotive company GAC. The deal designates GAC as the club's official automotive partner.
London – Chelsea Football Club has confirmed a global partnership with Chinese automotive manufacturer GAC. The company will serve as the club's official automotive partner.
The collaboration aims to connect Chelsea's worldwide fanbase with GAC's expanding automotive business. This partnership seeks to foster closer ties with fans and consumers in the UK, across Europe, and beyond. GAC is actively pursuing global expansion, aiming to enter new markets with its range of vehicles.
An initial collaboration between GAC and Chelsea took place during the 2026 pre-season tour. Under the new agreement, vehicles from GAC's AION series will be featured on match days at Stamford Bridge for selected men's team fixtures. Both entities will also collaborate on digital storytelling, fan experiences, and engagement initiatives designed to showcase GAC's automotive offerings.
The UK and Europe are considered key markets for GAC's international growth strategy. This partnership complements GAC's existing efforts in product launches, sales channel development, and customer support. It is expected to help GAC reach its target audience through non-traditional automotive channels and enhance its regional presence.