Chelsea FC and GAC Announce Global Partnership
Chelsea FC has announced a new global partnership with Chinese automaker GAC. The agreement aims to expand the reach of both brands internationally.
Chelsea Football Club has entered into a global partnership with GAC, one of the world's fastest-growing automakers. GAC will serve as the club's Official Automotive Partner.
The collaboration is designed to connect Chelsea FC's worldwide fanbase with GAC's expanding presence in international automotive markets. The partnership specifically aims to engage customers and fans in the UK, Europe, and other regions where GAC is increasing its footprint.
This collaboration first aligned during the club's 2026 pre-season tour. As part of the ongoing partnership, Chelsea players will be transported to home matches at Stamford Bridge in vehicles from GAC's AION lineup. Joint digital initiatives and fan events are also planned to introduce GAC's models to Chelsea supporters.
The UK and Europe are identified as key markets for GAC's international expansion. The automaker has been launching new models, developing its sales network, and enhancing customer service in these areas. This football club partnership forms part of a broader strategy to reach consumers beyond traditional automotive marketing channels.
GAC's European offerings include the all-electric AION V SUV and the AION UT compact electric hatchback. Both models are described as combining practicality for daily use and family travel with technology and quality construction.