Chelsea FC and GAC Form Global Automotive and Football Partnership

Chelsea Football Club has announced a global partnership with GAC, a rapidly growing automaker, appointing the company as its official automotive partner. The collaboration seeks to unite Chelsea's global football community with GAC's expanding international automotive business, fostering connections with fans and consumers across the UK, Europe, and beyond.

The agreement arrives as GAC increases its global presence and introduces its range of high-quality, practical vehicle models to new markets. GAC and Chelsea FC first collaborated during the 2026 pre-season tour. Moving forward, GAC's AION models will accompany the men's team to Stamford Bridge on select match days.

This partnership extends to joint digital content, fan events, and exhibitions designed to introduce GAC and its vehicles to the wider Chelsea 'family'. The UK and Europe are identified as key markets for GAC's international growth. The collaboration with Chelsea FC complements the company's new model launches and its efforts in sales channel development and customer support.

GAC's European offerings include the all-electric AION V SUV and the compact AION UT electric hatchback. These vehicles highlight the company's focus on functionality, technological excellence, and quality. The partnership aligns with GAC's 'One GAC 2.0' global strategy and its 'Local for Local' approach, aiming to build strong connections with supporters and customers through locally relevant initiatives.