Chevron Techron Named Presenting Sponsor of Los Angeles Auto Show

The Los Angeles Auto Show® announced on July 16, 2026, that Chevron with Techron® will serve as the presenting sponsor for the 2026 show. The newly formulated Techron® gasoline additive is designed to offer enhanced engine protection against deposits caused by lower-quality fuels, supporting long-term engine performance.

This sponsorship reinforces the auto show's position as a major national platform for automotive industry advancements. Each November, the event attracts car manufacturers and brands showcasing their latest products to a significant and influential car-buying market. Vehicle reveals, technology premieres, and immersive consumer experiences make the Los Angeles show a pivotal event in the industry.

"Los Angeles represents the largest and most important automotive market in the United States, and the Los Angeles Auto Show is where consumers and the companies shaping the future of mobility convene to discover what's next," said Terri Toennies, President and COO of the Los Angeles Auto Show. "When a brand with the reach and reputation of Chevron with Techron chooses our event to introduce the next stage of an iconic fuel technology, it precisely reflects the role this event plays."

Chevron with Techron will feature a prominent presence and a dedicated on-site experience at the 2026 Los Angeles Auto Show. Further details regarding programming and activations will be announced closer to the event date. The brand will also be integrated into special ticketing offers and digital storytelling throughout the show.

Chevron with Techron will also be present at AutoMobility LA, the industry and media event that kicks off the Los Angeles Auto Show, bringing together automakers, suppliers, designers, technologists, and international press for vehicle reveals and discussions on the future of the sector. The 2026 Los Angeles Auto Show will take place from November 20-29, 2026, at the Los Angeles Convention Center.