Child Rights Commission Summons Google Over AI Apps

India's National Commission for Protection of Child Rights (NCPCR) has summoned Google for a meeting later this month. The meeting addresses concerns regarding AI applications on the Play Store that create intimate videos using photographs of real individuals without their consent.

Some of these applications have carried age ratings indicating suitability for children as young as three. Sanjeev Sharma, NCPCR's Member-Secretary, stated that the commission will issue child safety guidelines for social media, gaming, and AI platforms by December.

These AI applications, often referred to as 'kiss and hug' apps, allow users to upload photos that are then manipulated by AI to create videos depicting hugging or kissing. Reports from early 2026 indicated dozens of such apps were available on Google Play in India, with some exceeding one million downloads.

The generated videos lacked clear AI-generated labels, and privacy policies for some apps revealed potential sharing of user data, including photos and device identifiers, with third parties. While Google has removed some applications, others, like 'AI Kiss & Hug Video Maker,' remained available in October 2026 with thousands of downloads and a 3+ age rating.

New IT Rules in India mandate labeling for synthetic content, but their application to standalone content-generating apps remains unclear. The NCPCR is prioritizing guidelines over legislation for faster implementation and is also developing an AI tool to detect child sexual abuse material.