Chipotle Introduces Oversized "Big Ass Chipotle Bag" for Family Meals

Chipotle Mexican Grill has unveiled a larger-than-life version of its iconic takeout bag, dubbed the "Big Ass Chipotle Bag." Measuring three feet wide and with a 170-liter capacity, the oversized bag is intended to highlight the company's digital-exclusive Family Meals, designed to serve four to six people.

U.S. Chipotle Rewards members can enter for a chance to win one of these limited-edition bags through a multi-week digital sweepstakes. Each purchase of a Family Meal via the Chipotle app or Chipotle.com automatically enters customers into the drawing.

Family Meals, previously known as "Build-Your-Own Chipotle," allow customers to create customizable bowls, tacos, salads, and more with their choice of proteins, toppings, and sides.

"Group occasions are a growing part of our business, and Family Meals offer an easy way to enjoy Chipotle together," said Fernando Machado, Chief Brand Officer at Chipotle. "A Big Ass Meal deserves a Big Ass Bag." Machado described the bag as a fun and attention-grabbing item that fans would likely want to obtain.