Chipotle to bring back discontinued margarita for limited time
Chipotle is reintroducing its discontinued margarita for a limited five-weekend run in October. The return is tied to the chain's annual Boorito Halloween promotion and a five-city tour.
Fast-casual chain Chipotle announced it is bringing back its popular, discontinued margarita for a limited time. The drink will be available for five weekends in October, coinciding with the company's annual Boorito Halloween promotion.
The "Summon the Spirits Tour" will kick off in Denver on October 2. It will then travel to New York City on October 9-10, Dallas on October 16-17, Los Angeles on October 23-24, and conclude in New Orleans on October 30-31.
The return of the margarita has generated significant buzz on social media, with many customers expressing long-held desires for its comeback. Online discussions and comments on Chipotle's social media posts indicate strong fan anticipation.
Chipotle cited customer demand and the celebratory nature of Halloween as reasons for the limited-time return of the beverage. The company has historically used its Boorito event to drive customer engagement and sales.