Choate's Family Business Renews Community Focus After 68 Years
Memphis-based family business Choate's reaffirms its commitment to the local community after 68 years of operation. The company plans to establish a technical trade school.
Choate's, a family-owned business in Memphis operating for 68 years, has emphasized its dedication to serving the local community. This commitment, spanning three generations, is central to the company's ethos and its approach to business.
Assistant General Manager Brian Choate stated that the company's motto, "Let our family serve your family," is more than a slogan; it reflects a deeply ingrained value. Choate's has supported various local organizations, including Life Choices, St. Jude, and Memphis Athletic Ministries, alongside first responders, police, and veterans. This support has manifested through both financial contributions and active participation in community events.
The company has demonstrated its commitment through practical actions. When a local family lost their air conditioning system, Choate's donated and installed a new one. In another instance, after a child became a fan of a company commercial, Choate's arranged for the child and their family to attend a Memphis Grizzlies basketball game.
Looking ahead, Choate's intends to establish a technical trade school. The initiative aims to train the next generation of professionals in the trade, combining theoretical knowledge with hands-on experience under expert supervision. The company attributes its sustained success and philanthropic capacity to its strong reputation and deep-rooted community relationships.