CJ 4DPLEX Formats Achieve Record $31 Million Global Opening for Spider-Man: Brand New Day

CJ 4DPLEX reported that its specialized cinema technologies, SCREENX and 4DX, played a significant role in the global opening weekend performance of Sony Pictures' "Spider-Man: Brand New Day." The film generated $31 million worldwide from showings in these premium formats, setting a new record for CJ 4DPLEX.

The movie was screened across 755 SCREENX and 4DX auditoriums in 64 countries. SCREENX offers a 270-degree panoramic viewing experience extending beyond the main screen, while 4DX enhances the film with motion-enabled seats and environmental effects like wind, rain, and scents.

Company officials noted that the strong opening weekend performance indicates a growing audience appetite for unique and immersive cinematic experiences. CJ 4DPLEX anticipates similar success with future film releases utilizing its advanced formats.

This achievement highlights the value of differentiated viewing experiences in attracting audiences in the current film market. Sony Pictures has not yet released further details on the specific contribution of each format to the overall box office.