Cloaked Launches Research Hub on Consumer Privacy

Consumer privacy and security company Cloaked has established the Cloaked Research Hub, an ongoing initiative dedicated to generating research on American consumers' perspectives and experiences with personal privacy and data safety.

The hub aims to document how consumers think about, experience, and react to the collection and use of their personal data across various digital environments. The goal is to better understand consumer concerns and their actions regarding data security.

This research will provide nationally representative data, intended to help businesses and policymakers grasp the current landscape of consumer privacy. The insights could inform product development and regulatory approaches that align with consumer needs and expectations.

Cloaked previously developed tools to help consumers protect their digital privacy. The new research hub extends the company's focus by offering in-depth analysis of privacy issues impacting consumers' online lives.