Cloetta Acquires Goody Good Stuff to Expand Natural Candy Offerings
Confectionery company Cloetta has acquired the British candy maker Goody Good Stuff. The deal aligns with Cloetta's strategy to broaden its product range in the growing natural candy segment.
Cloetta announced on May 21, 2013, that it has acquired Goody Good Stuff, a UK-based confectionery company. This acquisition supports Cloetta's strategic goal of expanding its product portfolio within the natural candy market.
Goody Good Stuff specializes in gummy candies manufactured without animal-based gelatin. Their products utilize natural fruit and vegetable extracts and contain no artificial colors or flavors.
Bengt Baron, CEO of Cloetta, stated that acquisitions are integral to the company's growth strategy. He indicated that Goody Good Stuff provides an opportunity to strengthen their offerings in an interesting market segment experiencing rising consumer demand for natural products.
The move allows Cloetta to increase its presence in a segment of the confectionery market that is showing significant growth potential.