Coca-Cola and Toys 'R' Us Made AI Advertising Mistakes, Aerie Chose Different Path

Companies like Coca-Cola and Toys 'R' Us have encountered consumer backlash for their use of artificial intelligence (AI) in advertising creation. Despite the growing adoption of AI in the creative process—with 83 percent of ad executives reporting its use—consumer reactions to so-called "AI slop" are rapidly escalating. This trend highlights that the issue is not AI itself, but how it is applied.

The key differentiator lies in the application and context of AI use. For static imagery, such as product shots and A/B-tested variations, AI can enhance production efficiency without significant consumer outcry. However, video content, intended to showcase real people, convey values, and capture attention, is where AI implementation has generated negative sentiment.

Toys 'R' Us learned this lesson in 2024 when they used OpenAI's Sora model to generate a brand film depicting the founder's childhood. The resulting video exhibited noticeable inconsistencies in the character's face and attire, drawing criticism online as "soulless AI slop." The company aimed to honor its founder's legacy with cutting-edge technology, but the audience response was critical.

Coca-Cola also faced criticism for creating an AI-generated version of its iconic "Holidays Are Coming" advertisements in both 2024 and 2025. While company representatives defended the new ad, citing improved craftsmanship, online consumers reacted negatively, with some vowing to switch to competing products. In contrast, Aerie has adopted a different strategy, focusing on authenticity and avoiding AI in critical campaigns, which has garnered a more positive reception.