CoCo Bubble Tea expands footprint into Hungary, Armenia and Ukraine
Taiwanese-based beverage chain CoCo Bubble Tea has entered the Hungarian and Armenian markets, with a planned expansion into Ukraine scheduled for December.
CoCo Bubble Tea has officially opened its first locations in Hungary and Armenia as part of a strategy to increase its presence in emerging European markets. The expansion follows the company's established global network, which currently spans over 5,000 retail outlets.
The company confirmed plans to enter the Ukrainian market by the end of the year, with a flagship location set to open in Kyiv this December. This move marks the chain's continued focus on scaling operations in Eastern Europe despite complex geopolitical and economic environments.
With these additions, CoCo seeks to increase its market share in regions where demand for international beverage franchises has risen. The company will continue to rely on its existing supply chain to support these new international sites as it aims to broaden its reach beyond its traditional strongholds.