Codie Sanchez Sells New Book Directly to Consumers
New York Times best-selling author Codie Sanchez is selling her new book directly to consumers. This strategy allows her to retain full ownership of intellectual property, profits, and customer relationships.
Codie Sanchez, the New York Times best-selling author and founder of Contrarian Thinking, is selling her new book directly to consumers. This approach allows Sanchez to maintain complete ownership over the intellectual property, profits generated, and her customer relationships.
The decision to bypass traditional distribution channels, such as bookstores and major online retailers, aligns with her "Own or Be Owned" philosophy. Direct sales provide the author with greater control over the sales process and the ability to capture the full value chain.
Sanchez, also known for her work "Main Street Millionaire" and her company Contrarian Thinking, aims to strengthen her brand and her connection with readers. Information gathered through direct sales can be leveraged for future projects and business development.
This strategy offers a model for other content creators and authors seeking to maximize their control and revenue in the digital space. Sanchez has a track record of success in various business ventures and educational programs.