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Companies Rethink Health Plan Strategies to Reduce Costs

Inc. Magazine advises businesses to consider high-deductible bronze health plans over gold plans to save on premiums and better fund employee care.

12 October 2026
Companies Rethink Health Plan Strategies to Reduce Costs

Businesses are advised to re-evaluate their health insurance strategies, as traditional gold-tier plans can represent a significant cost for both employers and employees. According to Inc. Magazine, gold plans, which offer low deductibles, may lead companies to pre-pay for potential claims that are never utilized.

Instead of falling into what is termed the "Gold Plan trap," Inc. suggests shifting to high-deductible bronze health plans. The savings from reduced premiums can then be allocated to fund employee healthcare costs. This approach can yield substantial savings, potentially around $3,000 per employee annually in premiums alone.

The saved funds can be directed towards pre-funding employee Health Savings Accounts (HSA) or through Medical Expense Reimbursement Plans (MERP). The HSA option effectively provides employees with a zero deductible up to a certain threshold, while also offering a tax-advantaged wealth-building vehicle. MERP plans, conversely, reimburse employees for expenses beyond a $1,000 deductible.

This shift to bronze plans and self-funded gap solutions can reduce fixed overhead, alleviate employee financial anxiety, and reclaim margins from insurance carriers. The model also encourages employees to become more cost-conscious healthcare consumers.

Original source: inc.com