Complex and Google Pixel Launch "Culture in Focus" Campaign Featuring 11 Years of Style

Complex and Google Pixel have unveiled "Culture in Focus," an editorial fashion campaign documenting 11 years of style trends, shot exclusively on the new Google Pixel 11. This initiative marks a further step in the ongoing partnership between the media company Complex and Google.

The campaign features work by photographers Dana Scruggs, Justin French, and Campbell Addy. They have captured key style movements that Complex has helped define, spanning from 2016's "Aggro Merch" and "Dadcore" to trends like "Construction Couture," "Vertical Video E-Boy," "Lockdown Leisure," "Rebirth of Baggy," "Workwear Revival," "Upscale Streetwear," "Y2K," "Bedazzled" (2025), and "Urban Adventurer" (2026). The photographers utilized the Pixel 11's advanced camera features to create fashion-editorial portraits, with final images processed using third-party editing software.

The campaign will be presented at ComplexCon's 10th anniversary event in Los Angeles on October 3 and 4, where attendees can view the series on digital displays. Additionally, select images will be featured on an outdoor billboard near the LA Convention Center, extending the campaign's visibility beyond the festival grounds.

Google Pixel has served as Complex's official company device since 2025, and the editorial team is now upgrading to the Pixel 11. Since adopting Pixel devices, Complex has reported significant growth in content creation, with real-time news and event coverage from the devices now constituting the largest share of their published content.

Michael Tresvant, EVP of Brand Partnerships at Complex, stated that the goal was to equip the team with technology capable of keeping pace with rapidly evolving culture. The upgrade to the Pixel 11 is seen as a testament to this, highlighting the partnership's continuous evolution and its productive output.