Converse Pulls Ad After Outrage Over Perceived KKK, Lynching Imagery
Converse has removed an Instagram advertisement following widespread criticism that images within the ad evoked the Ku Klux Klan and lynching.
Sneaker company Converse has removed a social media advertisement that drew significant public backlash. Critics online interpreted imagery in the ad as evoking the Ku Klux Klan and lynching.
The Instagram ad featured K-pop singer Karina holding a pair of Chuck 70 X sneakers. The lighting on her skirt created a white triangular shape that some viewers compared to a KKK hood. Additionally, the way the sneakers were held was seen by some as resembling the dangling feet of a lynching victim.
Converse, owned by Nike, issued an apology on Friday and confirmed the ad's removal. "We're sorry. We understand why this image is deeply upsetting and recognize that we got this wrong. We removed it from our channels and are working to remove it everywhere it appeared. This should not have happened and we will do better," the company stated.
The company, based in Boston, declined to answer questions on Sunday regarding its advertising screening and approval processes. This incident adds to a series of apologies from major brands in recent years over products or marketing campaigns perceived as racially insensitive.