Coolita launches Indonesia's first FAST Media Alliance

Coolita has launched Indonesia's first industry alliance dedicated to FAST (Free Ad-supported Streaming TV) in Jakarta. This new collaboration aims to unite broadcasters, technology companies, and media organizations to foster digital transformation and the growth of FAST services within the country.

The alliance intends to establish a unified standard and development framework for the production and distribution of FAST content across Indonesia. This initiative is expected to enhance the availability and diversity of free, ad-supported streaming television for audiences.

Several prominent players within the Indonesian media landscape are part of the alliance from its inception. Further details regarding participating companies and the alliance's future projects are anticipated to be released in due course.