Coolita launches Indonesia's first FAST media alliance

Coolita has launched Indonesia's first industry alliance dedicated to FAST (Free Ad-supported Streaming TV) in Jakarta. The new alliance brings together broadcasters, technology companies, and media organizations to support the digital transformation within the sector.

The alliance aims to accelerate the growth and development of FAST services in Indonesia. It will work to establish common standards and foster collaboration between content creators and technology providers.

The FAST model allows for free streaming of television programs and movies, with revenue generated through advertising. This model has seen significant growth globally, and the Indonesian launch marks a key step for the region's digital media landscape.

Coolita, which has prior experience in several markets, is now bringing its expertise to Indonesia's FAST sector. Alliance members anticipate the initiative will drive new business opportunities and enhance the viewing experience for consumers.