Courtyard Economy Boosts Rural Cultural Tourism in Central China

Changsha County in China's central Hunan Province is developing its rural tourism sector by embracing the "courtyard economy" and the rising trend of "country walks."

The "country walk" phenomenon has garnered significant attention and popularity among international tourists seeking authentic experiences in China's countryside. In Xiangfeng Village, this economic model aims to revitalize local culture and offer unique visitor experiences.

Local courtyards have been transformed into inviting spaces that blend international styles with local heritage. Visitors can sample traditional dishes like herbal hot pot, participate in intangible cultural heritage activities, and enjoy local specialties such as freshly baked bread and specialty coffee.

The TV reality show "From Far Lands to China's Farmlands" has brought Xiangfeng Village and its tourism offerings into the spotlight. The show's second season garnered over 420 million online views, highlighting the appeal of China's rural landscapes. Following the show, international participants, including young people from Malaysia and Georgia, have chosen to permanently settle in the area.

Changsha County views the development of the "courtyard economy" and related rural micro-vacation concepts as a strategy to create new consumption opportunities in rural areas and promote Chinese rural tourism on a global scale.